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Don’t Get Into Strangers’ Cars. Well, Unless It’s an Uber.

A lesson on bad ideas and how valuable they are in the world.

When I was growing up, there were three universal rules you live by:

  1. Don’t talk to strangers.

  2. Don’t take candy from them.

  3. And definitely don’t get into their cars.

Somehow, twenty years later, that last one became a multi-billion-dollar business model, that I unfortunately spend way too much money.

How did that happen? How did one of the world’s biggest companies start with an idea our parents warned us against?

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